Black friDAYS

Want a 15% discount?

DON’T MISS IT

Want a 15% discount?

DON’T MISS IT

AMP UP YOUR CHRISTMAS!

10% OFF FOR AMPLIFIERS

+up to $150 store credit for the next purchase

from $1124.10 $1349

GO LOUDER
10% OFF

One and Only
Amplifier Upgrade

Alpha One Amplifiers — compatible
with 97.4% of BMWs & MINIs

FROM $1349
Buy Amplifier

-10% for Alpha One
Audio Upgrades

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10% off

10% off

10% OFF FOR SPEAKERS

from

GO LOUDER

10% off

from $900 $1000

-10% for Alpha One
Audio Upgrades

GO LOUDER

10% off

10% off

10% OFF FOR SPEAKERS

from

GO LOUDER

10% off

from $900 $1000

GET THE ONLY CUSTOMIZED
SOUND SYSTEM
FOR [[tag1_and_minis]]

Place your trust in our experience

0min

The quickest audio install

0

BMW and MINI models
available to upgrade

0

Countries we shipped to

0

The earliest BMW production
date we offer our upgrades for.

0

Custom DIY tutorials

We're the only BMW audio brand like this.

Alpha One was founded by a couple of guys passionate about modifying their BMWs in every possible way with a hefty focus on audio improvements.

Our first big hit revolutionized the game of BMW audio upgrades with the world's first fully customized amplifier upgrade: the Alpha One Amplifier.

While our plug & play amplifier kept gaining momentum, we were working hard to create direct drop in replacement upgrade speakers for late model BMWs, to create a complete BMW sound system upgrade. Thanks to our superior knowledge of everything BMW and an unparalleled level of attention to detail, the Alpha One speaker system came out of the shadows and onto the market.

But! We haven’t said our last word yet — if you’ve been following us for a while you should already know we can’t sit down for too long, so you can expect even more to come.

Alpha One BMW Speaker Upgrade for [[tag1_and_mini]]

Increased clarity, power, and bass
DIY Plug and Play installation
Premium materials and build
2-year warranty and professional support

All New Alpha One Amplifier
for [[tag1_and_mini]]

1420-1680W MAX Output Power
Tailored for your and musical preferences
Customizable tune
DIY Plug and Play installation

Buy audio upgrades

Woofer set

Alpha One Woofer set
FROM $[[PureBassPrice]] $[[pbBasePrice]] $[[defPrice.PureBass | saleDisPrice]] $[[defPrice.PureBass ]] $[[defPrice.PureBass]] Not compatible

Front & Woofer set

Alpha One Front & Woofer set
FROM $[[DriversChoicePrice]] $[[dcBasePrice]] $[[defPrice.DriversChoice | saleDisPrice]] $[[defPrice.DriversChoice ]] $[[defPrice.DriversChoice]] Not compatible

Complete set

Alpha One Complete set
FROM $[[StudioSoundPrice]] $[[ssBasePrice]] $[[defPrice.StudioSound | saleDisPrice]] $[[defPrice.StudioSound ]] $[[defPrice.StudioSound]] Not compatible

Amplifier upgrade

Amplifier
FROM $[[PowerClarityPrice]] $[[pcBasePrice]] $[[defPrice.PowerClarity | saleDisPrice]] $[[defPrice.PowerClarity ]] $[[defPrice.PowerClarity]] Not compatible

Free worldwide shipping

Customized [[tag2_and_mini]]
audio upgrades

Whatever audio system is featured in your F26 – whether it’s Base, Hi-Fi (S676A) or Harman Kardon (S688A) – you must always feel like you’re missing out on those spot-on notes and tones.

Our Alpha One Speaker Upgrade and Alpha One Amplifier will bring back the missing puzzle. The sound will become brighter, more accurate, crisp and powerful, but most importantly adjusted specifically to your X4 chassis and musical tastes. Thanks to the custom DSP tuning files we equip our amplifier with before shipping, we can adjust your settings to any music you like to put on while driving and the way you prefer listening to it. Our top priority is to make sure your songs sound great immediately after the upgrade install.

The amount of F26 speakers and the presence of an amplifier in your kit will depend on your original X4 system. So before making a decision, decode your VIN.

If you’re a hands-on DIY-er, this will be a perfect opportunity for a little play :) The installation won’t be a complex project, as everything revolves around disconnecting and removing your factory F26 BMW speakers / amplifier, and replacing them with the new ones. All is fully reversible.

BMW sound system blog